Good Idea, Bad Execution

When it comes to satisfying customer needs and desires, Boston’s Fajitas and ‘Ritas approach to nachos sets a standard. Taking cues from the pizza industry, this spot allows you to build your own. For starters, chips and cheese are available for a base price, with each add on an additional cost. These include steak, chicken, refried beans, chili, guacamole, sour cream, lettuce, black olives, tomatoes, salsa, jalepenos, and oddly, cucumbers.

Gritz and I hit Fajitas and ‘Ritas a little while ago. We were hoping to recover from a major blow to our collective mental health. The promise of building our own nachos was just what we needed; control, but not the hassle of doing any actual work. We ordered a plate with guacamole, refried beans, chicken, jalepenos, and oddly, cucumbers.

We were expecting greatness. Believed the cucumber would add a creative and crisp bite to the nacho, balance the heat of the jalepenos. We felt that Fajitas and ‘Ritas would help us close in on our hunt. Together, as brothers, we held our breath in anticipation (not actually true, but we were excited).

Eventually it arrived, and disappointment set in. Yes, Gritz and I subscribe to a “bad nachos are better than no nachos philosophy,” but damn it if Fajitas and ‘Ritas turned make your own into something that makes you question your own judgement. The elements were all there. They just didn’t fuse, not enough of any one thing, and the beans were dry. Cucumber, it turns out, was a bad move. Surprise. The chips, frankly, were shit.

From the idea standpoint the Fajitas and ‘Ritas style wins. On the execution scale, a reminder that the place is more about the ‘Ritas than the other offerings.

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